#BeLikeGina Campaign

Crowd Advocacy
Published On
April 7, 2021
Blog Post

#BeLikeGina was a partnership between the prime time CBS comedy
"B Positive" and the OneLegacy Foundation to save lives through living kidney donation, and it was a true success.

BeLikeGina.org Microsite

Read more about the partnership in CBS’s press release.

The #BeLikeGina campaign featured a PSA that aired three times during National Kidney Month in March 2021. In conjunction we designed the BeLikeGina.org landing page featuring stories of altruistic living donors and information about the living donation process.

#BeLikeGina succeeded in inspiring:

The #BeLikeGina PSA connected being a living donor to a sense of purpose, which is how many altruistic donors explain their decision to donate.

If you are interested in being a living donor simply fill out this form and our partner organization NKDO will have a trained volunteer guide you through the process.